Amazon, Flipkart & Myntra Image Requirements 2026
Amazon, Flipkart and Myntra Image Requirements: A Practical Guide for Indian Sellers
Selling online in India now means competing on Amazon, Flipkart and Myntra at the same time, and on all three, shoppers decide in seconds. Your product image is your shop window, your salesperson and often the only thing separating a click from a competitor's listing. Yet thousands of sellers lose visibility every month because their images fail marketplace quality checks. This guide explains the Amazon, Flipkart and Myntra image requirements in plain language, so your catalogue goes live faster and converts better.
Why Marketplace Image Requirements Matter
Every marketplace combines automated checks with manual quality control. Images that break the rules can be suppressed in search, rejected during cataloguing or, in serious cases, lead to a listing takedown. Compliant images load cleanly, sit consistently beside competitors and build the trust that drives purchases.
For Indian businesses, the stakes are higher. Mobile-first shoppers, festive-season spikes and rising return rates all reward clear, accurate visuals. Investing in professional e-commerce product photography in Mumbai is one of the most dependable ways to lift click-through rate and conversion.
Amazon India Image Requirements
Amazon is the strictest of the three platforms on the main image. Keep these points in mind:
Pure white background: the main image must use RGB 255, 255, 255, with no props, gradients or visible backdrop edges.
Resolution: at least 1000 pixels on the longest side enables zoom. Aim for 1600–2000 pixels to stay safe.
Product fill: the product should occupy roughly 85% of the frame.
No clutter: no logos, watermarks, borders, promotional text or inset images on the main image.
Format: JPEG is preferred, and TIFF and GIF are also accepted.
Image slots: you can upload up to nine images, so use every slot for angles, packaging, scale, lifestyle and infographics.
Secondary images may use lifestyle backgrounds, which is where you tell the brand story. For premium or technical products, CGI and 3D visualisation can show details that are hard to capture with a camera.
Flipkart Image Requirements
Flipkart's rules vary by category, so always confirm them in your Seller Hub. The commonly followed standards are:
Minimum size: 1000 x 1000 pixels or higher for zoom.
Background: white or light grey for most categories. Apparel often requires light grey with a soft shadow, and pure white may be rejected.
Format: JPEG.
Clean visuals: no watermarks, seller names, contact details or promotional banners.
Multiple angles: front, back, side, detail and in-use shots help reduce returns.
Flipkart's quality checks also look at colour accuracy and consistency. This is where professional photo editing and retouching matters: it keeps colours true, cut-outs clean and shadows natural across hundreds of SKUs.
Myntra Image Requirements
Myntra is a fashion-first platform, and its image standards reflect that. Exact specifications differ by category and brand type, but expect the following:
Portrait orientation: typically a 3:4 ratio, such as 1080 x 1440 pixels.
Model-led shots: many apparel and accessories categories need on-model images from several angles.
Clean studio look: light, uncluttered backgrounds with no watermarks or text overlays.
Consistent styling: the same lighting, framing and model treatment across a style.
Detail shots: fabric texture, stitching, prints and closures.
Size chart: apparel listings generally need an accurate size chart.
Myntra rewards consistency and aspiration. Fashion brands increasingly pair stills with short product clips from professional video production and sharp video editing.
Quick Comparison: Amazon vs Flipkart vs Myntra
Amazon, Flipkart and Myntra all want clean visuals, but their rules differ.
Background: Amazon demands pure white (RGB 255, 255, 255). Flipkart accepts white or light grey, with apparel often needing light grey and a soft shadow. Myntra prefers a consistent, light studio look.
Size and orientation: Amazon needs 1000+ pixels on the longest side, ideally 1600–2000. Flipkart commonly asks for 1000 x 1000 pixels in a square frame. Myntra favours 3:4 portrait images, such as 1080 x 1440 pixels.
Content rules: JPEG works everywhere, and none of the three allows watermarks or promotional text on main images.
The takeaway: One file rarely passes on all three. Plan a single master shoot with professional product photography, then create platform-specific exports through careful editing.
Marketplaces update guidelines often, so verify the latest specifications in your seller panel before uploading.
Common Mistakes That Cause Rejections
Off-white backgrounds caused by poor lighting or rushed editing
Low-resolution or over-compressed files that blur on zoom
Cropped products or inconsistent framing across variants
Colours that don't match the real product, a leading cause of returns
Logos, offers or watermarks added to main images
Supplier or stock photos that don't represent your brand or the exact product you ship
Fixing these after a rejection costs weeks of lost sales, especially during festive seasons when every day of visibility counts. Getting them right at the shoot is faster and cheaper.
Why Indian Brands Choose Illusionist Studios
Illusionist Studios is a Mumbai-based content creation agency that has helped 100+ brands across jewellery, fashion, F&B, FMCG and real estate tell their stories visually, serving clients across India and the UAE. Photography, retouching, video and CGI are handled in-house, so your images stay consistent from first shot to final upload.
Explore our portfolio, see our e-commerce jewellery photography, learn about our studio, or read more guides on our blog.
Frequently Asked Questions
Can I use the same image on Amazon, Flipkart and Myntra?
Rarely. Backgrounds, dimensions and orientation differ, so create platform-specific exports from one master shoot.
Is a phone camera enough?
It can meet minimum size rules, but lighting, colour accuracy and consistency usually need studio-grade setups.
Do I need models for Myntra?
For most apparel and many accessories categories, yes. Check your category requirements.
Get Marketplace-Ready Images That Sell
Ready to get approved faster and stand out in search results? Share your catalogue requirements through our contact page, email sales@illusioniststudios.com, or call +91 90049 70726 for a custom quote.
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